How Technical Methods Transformed Their Website
Problem
Technical Methods is an industrial-pattern manufacturer located in Minnesota. Established in 1993, TMI specializes in aerospace and complex industrial tooling and has worked for industry giants like Bell Helicopter, Boeing, and Rolls Royce.
We’d recently completed a technology project for TMI and decided to check out their website. We noticed it was a bit dated and not too mobile friendly. So, we mocked up a proof of concept and sent it over with our recommendations.
“We have been recently talking about an upgrade to our old site,” said Nate Nelson, TMI owner. “This would definitely qualify!! Our main competitor recently redid their website from an old, outdated site to a very nice and aesthetic site.”
Time to get busy!
Solution
We set three goals for the project:
1. Upgrade to a modern design
2. Improve user flow, directing them naturally towards contacting TMI
3. Improve the experience on mobile devices such as iPads and phones
TMI’s reputation for quality had already landed them on the first page of Google for terms like “aerospace pattern tooling.” Now it was time to convert those website visitors from prospects into customers.
Our web design team got to work, while Nate and his team sat down to write sales copy.
It’s important to capture a visitor’s attention as soon as they land on the site. We chose a dramatic close-up of highly-specialized compression bit, angling upwards to signify growth. It’s safe to say this “drill bit” is inspiring!
Next, we created dedicated pages to highlight their skills and increase SEO-juice. Because pattern manufacturing relies heavily on the accuracy of CAD drawings, we showcased several high-quality images.
TMI serves the aerospace industry as well, and this specialty felt a bit sidelined on their old site. It was time to bring it to the forefront. When we found a striking image of the space shuttle Discovery blasting off, we knew we had a winner!
Due to their phenomenal growth, TMI had recently moved into a new 12,000 square foot facility in a Twin Cities suburbs. We added views their manufacturing floor and some of their specialty equipment, demonstrating the size and capability of their operations.
Results
The result? A clean, modern, mobile-friendly website that elevated Technical Methods above their competition on the web. With calls to action throughout the site, the new layout encourages prospects to contact TMI and convert into paying customers.
Conclusion
How’s your website working out for you?
Every page, every link, every click, and every action should be designed to facilitate sales. After all, the purpose of your site is to have a user purchase your product or contact you about your services.
If you’re ready to put your website to work for you, contact us today for a free consultation.